PBG 3 Question Interview with Lotta Svart "Magi" Single
- Produced by a Girl™
- 6 minutes ago
- 3 min read
Hi! Produced by a Girl here, and we’re thrilled to spotlight Finnish singer-songwriter and producer Lotta Svart as she steps into a bold new era with her single “Magi.” This track is the first taste of her upcoming four-track project and introduces us to her unique world of melodic electro poetry. From the very first notes, “Magi” wraps you in atmospheric Swedish-language dream pop, shimmering electropop textures, and pulsing rhythms. Lotta’s ethereal vocals float above it all, weaving poetic lyrics that capture the feeling of finding true safety and closeness with someone special. Having made her mark with I’DeeS and later Tears Apart, Lotta now invites us into a deeply personal chapter; one that balances raw vulnerability with lush, cinematic soundscapes. The result is a listening experience that feels both intimate and boundless, like stepping into a dream you never want to leave.
1. With “Magi,” you’re inviting us into your world of melodic electropoetry; a space where Swedish dream pop, shimmering electropop, and pulsing rhythms meet poetic, heartfelt lyrics. I’d love to know, what does melodic electropoetry mean to you personally, and how did this vision start to shape the next chapter of your sound?
For me, melodic electropoetry isn't so much a genre as it is a way of creating. After many years of writing and performing in different bands and musical settings, I found myself longing for something quieter and more intuitive. I wanted to make music that doesn't rush to explain itself or compete for attention, but instead invites the listener to slow down and stay for a while. The word electropoetry came naturally because both sound and lyrics carry the story equally. The electronic production isn't there just to create a beat or a modern sound, it's part of the emotional landscape. The music breathes, moves and leaves space for the listener's own imagination. Melodic electropoetry became my way of describing music where melody, atmosphere and poetic storytelling exist in balance. That's the direction I want to continue exploring.
2. There’s something so tender and almost weightless in the way “Magi” creates a space where time slows down and the world just melts away. What drew you to explore that feeling of emotional safety and quiet intensity in your songwriting?
I think we're surrounded by noise all the time: information, expectations, opinions and constant movement. For me, writing Magi became almost an act of resistance against that. I wanted to capture one very specific feeling: those rare moments when you're so close to another person that everything else fades into the background. Your breathing slows down, time stretches and the world suddenly feels softer. The song isn't really about romance alone. It's about safety. About finding a place where you don't have to perform, explain yourself or be anything other than present. Maybe that's why people often describe the song as calming or weightless. I wasn't trying to write a relaxing song: I was trying to write an honest one.
3. Following your journey with I’DeeS and Tears Apart, “Magi” feels like you’re stepping into a more personal, immersive solo universe. How has the process of writing, composing, and shaping this track on your own terms shifted the way you see and hear yourself as an artist?
This project has taught me to trust my own instincts much more than before.
For the first time, Magi is a song that I wrote entirely by myself, both musically and lyrically. That felt both exciting and vulnerable. Earlier in my career I often looked for certainty outside myself; through collaboration, feedback or expectations. Those experiences were incredibly valuable, and I wouldn't be here without them. But this time I wanted to stay with my own ideas a little longer before letting anyone else into the process. Ironically, that has also made collaboration more meaningful. Working with producer Sam Sonntag wasn't about someone telling me what the song should become. It was about finding the best possible way to translate what was already there. I think I've stopped asking myself whether my music fits somewhere. I'm much more interested in creating a space that sounds unmistakably like me.
4. Bonus Question: What does Produced by a Girl mean to you?
Produced by a Girl reminds me that visibility matters. When I started making music, female producers were almost invisible to me; not because they didn't exist, but because I rarely saw or heard about them. Today, every platform that celebrates women producing, writing and shaping music helps make that path a little more visible for the next generation. As someone who's only recently started calling herself a producer with confidence, being invited to share my work here feels genuinely meaningful.
Connect with Lotta Svart
Written by PBG Chief Press Editor, Mary Knoblock
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